How to Launch a Box Set of Ebooks

Today I want to share a blog of my friend, Elyse Salpeter. She explains how she released her first box set and how to do it. Enjoy.

How to Launch a Box Set of Ebooks: The Kelsey Porter Series

by Elyse Salpeter

Nov20

Kelsey Porter Box Set

Hi, everyone. I have great news! I’m excited to announce that I have learned how to launch a box set for those of you who’d like to jump into the Kelsey Porter series. Here are the first three ebooks all together, now available on Amazon for just $7.99. Please click here: https://amzn.to/2RV8eIY

How did I do it? Launching a box set is actually pretty easy… though I’ll need to caveat that you DO need to actually have multiple books written. I waited to do a box set until after I had 5 books in the Kelsey Porter series published. Then what I did was contact my formatter and she made me an ebook file of the first three novels. She put it all together in one document that I uploaded to Amazon. The only difference is you don’t need the added copy at the end of each novel, as the next book is already there, ready to go. But, at the very end of the ebook, I did the amazon link and the 1st chapter of Book #4 so the readers could continue the series.

Then, I contacted my cover artist, Laura LaRoche at LLPix Designs, and she created this really cool box set cover, as you can see here. She used the same “feel” as the covers of the series and I think she did a great job.

The Kelsey Porter Series

Now, why did I do only three? Because...[Read more here...]

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Until next I ramble on...

False Hope

Just returned from an author's event.  You know the type - somebody organizes the event by getting a bunch of author's together to hawk their book(s) and allows them to meet/greet the public. It's just like a book signing, except in a larger scale.

There is a lot of work getting prepared for one of these. It isn't just a matter of slapping the book on the table, sitting back and raking in the do-re-mi as buyer after buyer throws cash in your face.

Okay, I do stand corrected. There was one gentleman who came to the affair, had a whole table to himself - an eight-foot-long table.  He had ONE book title, three copies spread out in a small arc in the middle of the table.  He sat back in his chair, feet up on the table, and rested for the remainder of the event. At the end, he picked up his 3 books, put them in a satchel and left. Done.

Others, like me, put up a display with books tastefully displayed, colorful announcements, handy business cards, and 'gimmicks' to draw the attendees to the table.  I normally use candy but am thinking of something else... maybe I'll discuss that further on.

Here's a picture of one of my events just a few weeks ago at the Findlay Author's Fair.

You can't see them, but there are about 100 small LED lights under the white cloth.  I used battery operated ones, not knowing if there would be an electrical outlet handy.  Do you see the white-on-white conduit against the wall?  Yes, I would have been the only one with electricity in the room.  Since then, I take along the electric LED lights that can change to any color of my choice, and/or rotate colors and/or flash, too.  No electricity most of the time, but they don't weigh that much.

As stated, the Findlay event was almost a month ago and there have been two other events since. 

The attendees come through, browse the books, talk and talk and really seem intrigued and very interested in the books.  You'd be amazed how many "gush" about how they just love a good Amish story to read.  Uh, but no purchases.  No, but they do ask if it is available online. They want to purchase the electronic version.

Of course, it is online!  Well, DOH!!  No, I don't say it that way to their faces but smile and give them the link(s) to the book(s) for them to check out at a later date.

Okay, not a book purchase at the show, but a potential purchase via Amazon or elsewhere online. It doesn't matter, it's called royalty and it all counts.  I'll take electronic purchases.

I keep checking my online stats for my books - both those I published and those of my publishers. I'm a hybrid author, having some books via several different publishers and some books I have self-published on Kindle/Create Space and at Smashwords.

Need I say?  Yes, the numbers continue to plummet into the abyss.  No online purchases.

Ah-ha!!  Call it the lightbulb going on above my head... OR getting hit by lightning.

It is a ruse by the potential customer.  By stating they want it online, they're not caught in the dilemma of telling me no to my face.  They can give me false hope of a sale and continue on their merry way without feeling terrible.  Maybe they will buy a copy online, but more likely, they won't.

I'm open to suggestions of how to get an event attendee to commit to a purchase.  I've offered beautiful metal bookmarks,  I even had some crocheted bookmarks.  I've offered buy one, get another one at half price. And, I attempted to lure them with candy. Oh, yeah, and I smile a lot.

About the candy.  Someone suggested gum cigars, similar to those the proud dads buy at the birth of a new baby.  They can be purchased, specialized with events or other words to denote, let's say, a book.  Of course, one could buy specially marked M & M candies.  

What else could be given away?  My friend offered a free book drawing. She would give away a copy of her latest book to one of the attendees.  She got four people to sign up.  Not what would I call a real good return on the investment since she didn't sell any copies, either.

Short of knocking the attendee to the floor, ripping the purse open or pulling the wallet from the hip pocket and digging out the money for the book ... any suggestions to help with sales?

My Amazon ratings continue to plummet.

False hope sucks.

Until next I ramble on...

The Bobs Update

And now for some updates from Bob - The Farmer, The Cook, The Writer, The Grandpa, The Traveler and The One Who Wants to be Healthy...

The chicken coop is complete and the chickens have been transferred to the new enclosure. Of course, they weren't too happy with the idea of being moved but now, with the chicken run available, I think they're getting acclimated to the new home.

Yes, the younger ones are still terrified and intimated by the larger hens but when the 8 brown hens go out into the yard, the little brown and white ones run wild in the coop, eating and drinking.

Sure, go ahead and think I'm crazy. Every time the little ones attempt or think of coming out of the coop, one of the crazy (what my sons call her) hens goes flying up in their face, pushing them back into the coop.  At least it has been that way for the last two day.

Tonight! Tonight was a day of liberation for the little ones. One of them (I think it is the one my granddaughter named "Snow") strolled out onto the ramp. The crazy hen came fluttering up and it just jumped down into the yard. Shortly thereafter, two more joined the first one.  So, in the end, there was five little ones out in the yard with the eight bigger hens.  That means that there were still five more little hens inside plus two very BIG meat chickens.  Those two are so huge they can barely walk and - sorry, folks, but they will be butchered this week.

The remaining eighteen hens will be allowed to mature to lay eggs... which should start maybe in late June or mid-July.  When all eighteen start laying, the possibility of eighteen eggs a day is a fact, BUT, more than likely, it will be more like about twelve to fifteen eggs a day.  Still, seven to ten dozen eggs per week is more than I can use.  Notice I didn't say eat.  Plain eggs or heavy egg items and I don't get along. Fried eggs, hard/soft boiled eggs, eggnog, even eggs in potato salad - I become sulfuric - and trust me, you don't want to be around.

So, as my neighbor stated, get that sign-up and out there when eggs are available and he'll be over to get farm-fresh eggs.  He said I'll have a thriving egg business in no time.  He was checking out my coop and said I may want to enlarge the chicken area and cut back my shed share of the building.  He thinks I should up the ante to about thirty hens. Hm? Maybe he likes eggs?

Also, as Farmer Bob, my plants I started inside are coming along fantastically. My tomato plants are growing even larger and I will probably need to transplant them to five-inch pots this coming week. The geraniums are getting big, as are the petunias and impatiens... but I think I may be able to keep the last two in the current pots, the geraniums might need bigger pots.

Yesterday I planted two rows of peas out in the garden. Hopefully, they will do better this year than they did last year, but still, last year was really nice.  I mean, a full gallon of peas to freeze. I don't know how many of you are familiar with "Tater Tot Casserole" but those fresh frozen peas tasted absolutely wonderful in the casseroles during the winter. Here's a quick recipe from Cooking Bob:

1 lb ground beef, 1 can cream of mushroom soup (or celery or chicken), 2 cups frozen peas, cheese slices (cheddar or Colby) and a bag of frozen tater tots.  We do NOT cook the beef prior.

Set oven to temperature for tater tots - usually about 400.
1) Spread the beef thinly on bottom of 9x12 pan.
2) Spread soup across the beef (do NOT add water)
3) Spread frozen peas on top of soup
4) Put slices of cheese to cover entire pan
5) Place tater tots in a layer. (my sons line them up for easy cutting, but...)
6) Bake as directed for tater tots, about 30-35 mins.
7) Cut and serve.
NOTE: Use a clear glass dish the first time so you can see if the meat has cooked properly. Some people prefer to crumble and fry the beef with diced onions prior to layering - your option.

Now, as Writer Bob, it has been very good the last couple of weeks. My latest book, "At Death's Doors" has done well on Amazon. Sales skyrocketed at its initial release sending my book into Amazon's top 100.  Writer Bob has really been busy this past week working on an old novel, rewriting "The Treasure Within" which is more of a literary work than my usual fantasy or horror genre. I've been making myself accountable to another author friend for word counts. LOL. And she has been making herself accountable to me for her word counts.  Great incentive, eh?

And Grandpa Bob had a fabulous time last weekend celebrating three birthdays: one granddaughter, Keeley, turned 6 while her sibling twins, Jaxson and Mikayla, turned one. It was a fun party because, as Grandpa, I got to see ALL my grandkids and a lot of their friends. Party! Party! Party!

Now, for Health Bob - not so good. I can't seem to lose any weight. And my sugar has been all over the place.  I'm trying to get it all under control.  Maybe I just need to toss out what the doctor and dietitian want me to eat and go back to my diet I was on back in December which dropped my A1C from 10.3 to 7.2 and my weight from 268 to 240.  The diet they have me on, I now weight 251  HUH?  What part of losing weight and blood sugar control don't they understand?

Trying something new - I was told to be interactive with my audience. So, now I will ask you a simple question.  Not everyone is a writer, nor a farmer, nor grandparent, or a health expert. So exactly what kind of question can I ask that everyone can participate with?

You're going on a simple trip, call it a day trip. Where would you go? What would you see? Why would it be fun? And how much would it cost?

Does that sound like a silly question?  Not really.  My wife and I like to travel and sometimes we miss those little "secret" places that only the locals know about.  We've stumbled onto a few of them, especially one in Iowa, one in New York on Long Island, a few up in Michigan, a couple over in Indiana, and some in Ohio. Well, actually I wish I could remember the one in California and the other in -- I think -- Arizona? It can be a campground, a scenic view, a landmark, whatever.

So, tell Bob The Traveler about your favorite hideaway.

Until next I ramble on...

Aw, Crap!

Even the best laid plans go awry.  Oh, how true.

I am attempting to get a chicken coop built.  Nothing, and I mean NOTHING, has gone right.  The weather was beautiful and we started the project by getting the platform and some of the wood. We covered it and it has been covered more than uncovered.  My boys can only work on it during the weekends and they are limited weekends due to their jobs.  So we've had two great weekends, one they were able to get a little work done, the other they had to do mandatory overtime. Almost every other weekend has been crappy.  This weekend was no different - okay, a little different. A mere fifty miles away in Toledo, they got over six (6) inches of snow!!  We got about two (2) inches mixed with ice.  Whoo-hoo?  To finish the coop, we need to finalize the roof with shingles and finish the north wall and add one more stud to that north wall to match the south wall so we can put in a retainer wall to keep the chickens on one side and I get to have a small storage shed on the other side.  PLUS, I have to build an outdoor enclosure which needs to be all protective.  It will be a hoop-type enclosure with fencing going over the hoop and across the bottom on the floor so any invasive critters can't get to my chickens.  We have eagles from the top, and cats, foxes, opossums, skunks, stray dogs and yes, even coyotes in the area.  I've even heard a bobcat with tracks in my backyard and rumors have it that there is a cougar and bear that roam the outlands where I live - although I haven't seen them - YET.  The joke around here at the current time is:  The hens will be laying eggs before the coop is done.  Just so you understand the joke - it takes a chick to an egg-laying hen - about 5 months.  Jeesh! I hope my coop gets done before that!!

I wanted to plant my peas in the garden.  My hope was this coming week.  Obviously, with the snow and ice this weekend, my plans are going to be delayed a tad.  In fact, my hope to weed and cultivate the garden is being delayed with all the rain we've had of late.  About the time the ground gets perfect for me to work it, it rains... or snows!

Farmer Bob is getting frustrated... need I say more?

Traveling Bob wants to work on his RV, but again, the weather has not cooperated.  Who wants to go outside and work in a cold RV.  I mean, the temps have been freezing.  Yes, I could "heat" the RV but why should I do that?  April is supposed to be a nice month.  Remember?  March comes in like a lion and goes out like a lamb.  April brings May flowers.  March sucked and so far, April seems like a "Ground Hog Day" rerun of March.  Come on warm weather!!

Writing Bob released a new book. Finally!  The collection of stories has been released.  Yes, the one which I had you help me decide the cover.  It did great the first few days out - reaching #35 in anthologies and even up to position 52K on Amazon.  If you're curious about this book...

http://amzn.to/25HQinV

I was asked just how scary the book was. Hm? It is not a blood, guts and gore type collection. I tend to write more "light" horror - I like to play with your mind, the psychological horror. Somebody told me it was more "Twilight Zone" type stories.  Whatever.  It deals with death and its myriad aspects, so it don't fall under the romance, western or Christian genres!

Oh, while I'm discussing crappy.  I went to the doctor and dietitian this past week. Hm? They weren't upset by my almost ten (10) pound gain.  Hey!  I was!!  Seems I'd given in to despair and given up my diet.  Too many all-you-can-eat buffets and not watching what I was eating, including all those fabulous Lent fish frys.  I'm not Catholic but I love fish frys and look so forward to the Lenten season splurge of local fish frys at almost every organization.  Especially those which offer all-you-can-eat fish!  So, there are repercussions to eating like this - and I gained almost 10 pounds.  Now I need to get back on the bandwagon and be assertive in my goal to lose some weight.  Due to the weight-gain I've noticed my blood sugar increase.  Everything is interrelated.  So I lose weight, my blood sugar will come down and with a little luck, I'll begin the spiral back up to a healthy body instead of the horrible spiral down into oblivion of fat despair.

On an up note - last weekend I had my #1, #2 and #4 sons and their families to visit me and we had a lot of fun.  I enjoyed the antics of my grandchildren and great-grandchildren.  The 6 yr olds kept wanting to play outside, eventho it was close to freezing but sunny.  The twins who are just learning to walk kept getting into everything and who can ignore their smiles and get upset?  The great-grandkids are still learning to sit up and attempt to crawl.  But they don't crawl - YET.

This weekend I had my #1, #2 and #3 sons and their families to vist.  The older granddaughters were a lot of fun to tease - 14 and 10.  And they had a blast in the kitchen with grandma learning how to make different things.  Let me tell you this - the drop biscuits were absolutely fantastic and they did them with grandma only giving directions.  Plus they helped me with my Farmer Bob chores, feeding and watering the chickens.  They started to name the hens - the egg-laying ones.  I told them they shouldn't but if they were naming, only name the brown chickens.  They only named a couple. Whew!  I don't want anyone making pets of these chickens.  At some point, the chickens might become nuggets and well, I don't want upset grandkids.

In case you're wondering - sons #1 and #2 live in the immediate area.  Sons #3 and #4 live in the Detroit area - about 2 hours away and all of them have jobs where they work with mandatory overtime and/or weekends.  We're always happy to see them visit.  LOL.  I love making a 7plus pound meatloaf - that is 2 pounds of ground beef, 2 pounds of sausage and 3 pounds of venison.  Now add the rest of the ingredients - over 7 pounds.  YUM! They LOVE meatloaf.

Until next I ramble on...

Proud Moment

Strange how that feeling sneaks up on you.  PROUD.  It just slides in and embraces you and that warm, fuzzy feeling overwhelms. It's like when your child is born.  Each book is like a child.

Why do I call it strange?  It isn't my first time.  No, I'm not a virgin to this fabulous, emotional moment.  I'll be honest.  I've had this feeling many times.  Okay, not THAT many times, but still, several and you'd think I'd be over it.

I'm not. Four books. Four sons. Eight grandchildren. Fifteen anthologies or co-authored.

I just released another book.  My fifth book and YES, book one of my hopefully three to get published this year has finally hit the presses and is now available at Amazon...

THE SECRET VOICE

Kindle: http://www.amazon.com/dp/B00VW3BCA6/
Paperback: http://www.amazon.com/dp/161877154X

Above is the cover and I'm really excited about it.  I feel the photographer was able to catch the essence of my fictional character, Daniel, an Amish lad, perfectly. I'm hoping it will catch the reader's eye to make them pick the book up. A little tidbit about the photo - it was taken in Shipshewana, IN at the horse auction several years ago. The lad was deep in thought and the photographer snapped a perfect moment.

This is the back of the paper version.  Hopefully it will intrigue enough to get the reader to purchase the book.

I've released books of my own and been in several anthologies. I've had children and grandchildren. And yet, with each, the emotional embrace is unbelievable.  I love that moment.

Now, for a secret.  Later this week, I get to experience that feeling all over again.  How?  My youngest son's wife will be delivering twins on Thursday, if not before. Books and children!

So, go buy my latest book - you won't be sorry and await next week's blog when I brag about the new twins.

Until next I ramble on...

I Am A Writer But Also...

Years ago when I was delirious and thought I'd become a full-time writer ... I was soon awakened to reality that only the cream de la cream get to be full-timers while the rest of us struggle with a real job and hopes of claiming the elusive ring on the merry-go-round of life.

I wanted one of the Big Five publishing companies to notice my work and sky-rocket me to fame where I could hob-nob on talk shows like Oprah, Jay Leno, Ellen Degeneres, Rachel, David Letterman and the rest.  Realtiy: You have to have an agent.  Grim reality: No takers.

Then along came Vanity Press rearing its ugly head to take your money and allow you to think you were a published author.  The person writing the local club newsletter was doing a better job of getting in print than those who bought into Vanity.  At least the newsletters usually have subscribers and people who wanted to read it.  Vanity Press?  Beyond Mom and your three best friends, you now have only a mere 996 more books to sell.  I have a friend who still has several boxes of his first book sitting in his garage.  Yes, he languishes in the shadows of the unknown authors.

Soon, Small Publishers came into existence.  They were a God-send; they allowed us to dream the possible dream... but alas, unless you had a super fantastic marketing strategy or know-how, going beyond the ever-present book-signing at the local bookstores, you languished in the shadows with your fellow Vanity authors.

The sun arose on a new day. Amazon came to be and ebooks were given life as well as CreateSpace to publish in book form.  [insert chorus of "Oh Happy Day"]  The author had a new chance and even marketing potential through a huge company.  Now the fledgling author could safely play the five-fingered nose flute at the Big Five publishing companies who rejected unknown submissions or screamed you needed an agent to make you viable. 

But wait.  Not all is happy in Amazon-land.  The author has written a book, even had it edited by a teacher and read by three or four good friends... and of course, Mom, too.  What could possibly go wrong?

You didn't write your book in Microsoft Word.  You don't have Adobe Creator.  You haven't ever used a graphic program and have no idea what RGB vs CMYK.  You didn't even know there were that many different shades of black!

You, the author, are about to embark on a journey of huge proportions and mind-expanding learning experiences.  The truly easy part was writing the composition.  Now you need to format it for publishing which means deciding on a variety of page sizes, page layouts, fonts, paper types ... and the list goes on and on. Plus you have to decide on what graphic you will use on the front cover... your own, a purchased image or one from their stockpile.

Amazon has streamlined the process somewhat ... IF you think of it sort of like reading a which-way book.  You read the page and at the bottom you make a decision.  That decision takes you to another reading and selection.  Finally, through this process, you will create your book.

I guess now would be a good time to mention that there is a difference in publishing an ebook vs a paper book.  Also, with Amazon, the ebook version will be solely in 'mobi' ala Kindle format.  If you go to Smashwords.com to create your ebook, you have the option of several formats that pretty much cover the gamut of mobile device possibilities.

You are no longer just a Writer... but you are also a Graphics Artist, Editor, Publisher, Marketing Guru and Sales Agent setting the price(s) for the book.

So now you want to write your next book... good luck finding time.

Until next I decide to ramble...