Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Sunday, August 7, 2016

Harvest Time Goodies

Harvest time has hit the grocery stores.

My garden is a wee bit slow on coming to harvest. I mean, the peas were great early on but, as of now, nothing else has really come to fruit.  There are plenty of tomatoes on the vines - they're loaded but nothing red, only green.  Trust me, I'm fighting the urge to pluck and fry them.  The garlic has once again done its disappearing act and the onions are struggling to grow.  Guess I'm not to grow onions and garlic.  Not going to even try next year.  The beets are still growing.  My son's mother-in-law has huge beets growing in her garden. Me?  They look like baby beets.  Oh, I noticed yesterday that the pole beans are finally starting to blossom.  Yay!

Of course, I'm in no big rush to get out there and harvest since it has been hotter than Hades around here the last few weeks.

Me? I'd prefer to go to the state park and camp.  Yup, enjoy the cool lake breeze waft through the pines, maples, oaks and other trees. (I'm rambling...)

So, anyway, the grocery stores have started to lower prices on produce.  I went to the store last week and they had cabbage for 19¢ a pound. At that price, it was time to make Cabbage Balls.  I made about 20 of them and they are now residing in the freezer for a yummy winter treat.  Of course, I'm not that dumb, we had some that same night - just to make sure they were good. They were!



Peppers (the green ones) which normally go for upwards of 89¢ each, well, they were 5/$1.00.  And they were HUGE!  That can only mean one thing - Stuffed Green Pepper Casserole. I normally make stuffed green peppers, but found doing a casserole stores easier.  So I made up a huge pan full, uh, my wife baked cakes and we still have the 12x18 sheet cake pan.  That's what I used.  We froze up 6 quarts.  And again, we tasted the fruits of the effort. I can't believe I'm saying this - C'mon snow!!



Using the above two ingredients, my wife, the expert at making freezer slaw aka Sweet and Sour Coleslaw, used one head of cabbage and one large green bell pepper. She made up 8 freezer bags of this food of the gods.



Another use for cabbage?  Egg rolls.  I love egg rolls.  So, I made up some egg roll filling and wrapped up a total of 36 egg rolls.  I put them into hot oil to parboil them, sort of. Then I placed them on a cookie sheet and into the freezer.  Once frozen, they got shuffled into gallon bags.  Notice I say bags. My daughter-in-law, granddaughter and great-grandson came over the next day after I made them — to make sure they were of the proper quality.  Okay, my great-grandson is only 10 months old so he didn't really test them. My wife, my daughter-in-law, my granddaughter and I did.  And they passed the test with flying colors.  Delicious, a perfect filling — nice tight roll, not greasy, great chicken/pork/cabbage ratio and flavor.



Broccoli was on sale. Not the ones with the huge stem still attached.  No, these were the crowns, the florets with only enough stem to keep the florets together as a head.  And they were huge, too. I bought a lot of them - uh, six. So, I made Cheesy Chicken Broccoli Rice Casserole using the above mentioned cake pan. Froze up 6 quarts of these beauties, too.  Needless to say, yummy.



Also, cauliflower was on sale and we couldn't pass it up.  We got 4 heads of cauliflower and my wife broke them up into small florets, parboiled them and onto a cookie sheet to freeze they went. We now have two gallons of cauliflower to use with broccoli and/or carrots for veggies during the winter.



I guess I should mention that we also found chicken breast, sausage, ground pork, and ground beef also on sale at different local groceries.  We made the rounds to a total of 5 stores - 2 farm markets for the veggies and 3 grocery stores.  Actually, the one farm market was 60 miles away from our house and is what got us started on this adventure.

We were coming home from visiting our sons up north in the Detroit, Michigan area.  As we came through Toledo, my wife thought it would behoove us to stop at Monettes, a fresh farm market. We did and found some of the veggies.  The rest was history as we stopped at the local farm market day which is held twice a week around the square in Bryan, Ohio.  Then it was a stop at our Chief Supermarket and Wal Mart.  (I think there is a Wal Mart within 20 mi of anyone in the U.S.)  And then off to Montpelier, Ohio, where Miller's was having a huge meat sale.

Sure, we spent more on food this month than usual, but then again, we have more food in our freezer for us to eat.  We'll be able to cut back on food costs during the winter.

Is this method practical?  Let's see.  Sweet and Sour Coleslaw is $3.49/lb at the store. I bought a cabbage head for 83¢ and a green pepper for 20¢ — so basically about $1.  I got almost 5 pounds of coleslaw.  I would say, offhand, I saved about $15.  Yes, there is sugar and vinegar to add in. Let's be conservative on savings and say I saved $10.  Uh, that's ten dollars in MY pocket.  To make this on a whim at some point down the road at say, 69¢ a pound for cabbage and 89¢ for a green pepper? Sure, it is still cheaper than buying, but the cost has gone up almost $3 just on those two ingredients. Go ahead, call me a tight-ass, but a penny saved, even a nickel or a dime, is money for me.

When my tomatoes start coming in, we will be making diced, stewed and sauce.  Also a lot of my wife's famous salsa which I snarfle down during the winter months.

Sweet corn is coming to harvest around here, but it is still the early rush. I'll wait and when the price drops, I'll go get some and we'll freeze up some of that golden delight.  Wal Mart had some for 12¢ an ear — that works out to be $1.44/dozen which beats the crap out of $2.75 for a half dozen at the farmer's market right now.

Lest we forget, the orchards are coming to harvest, too.  Peaches and apples.  Yum!  The next couple of months will be busy as we scurry around like chipmunks, burying our treasures in the freezer or canning jars for the coming winter.

Okay, this one will probably flabbergast you.  Eggs.  Remember my chicks?  All 18 of them?  Well, they are now full-sized hens and laying eggs.  Yes, I'm getting about 12-17 eggs daily.  In other words, about 9 dozen eggs a week.  They've been small but as the months have progressed, the eggs have gotten larger on a regular basis.  My 4 sons have been taking some and enjoying the harvest but even now, they can't keep up with the production.  I'm going to have to put up a sign and start selling some.  Now for the flabbergaster. You can freeze eggs.  One only needs to crack the eggs and put them in ice-trays and freeze.  When frozen, pop them out and toss them into a gallon bag. When you need an egg or two, grab out what is needed.  We're considering this.  Anyone ever done it?  I have six dozen eggs in my frig at this very moment. The boys are all coming this weekend (so I've heard) and that will bring down the stock, but…

I guess I should mention we have two freezers.  One (chest type) is for meats. The other (upright) is for non-meats, okay, for everything else.  Both are getting filled right now.  I'm hoping I can find shrimp and crab on sale again. My stock is running low. As to fish, I have some salmon and steelhead stocked. I want more cod, catfish, orange roughy and perch. Now, I've heard through the grapevine that one of our local grocery stores will be having a huge meat sale within the next 30 days.  I see meatloaf, chicken tacquitos, lemon-garlic chicken, chicken pot pie, cranberry pork, chili, potato soup, beef barley stew, orange ginger chicken and a plethora of other recipes being made en-mass for the freezer.

I think the hardest part of winter this coming year will be deciding which meal to get out of the freezer to heat up and eat.

Until next I ramble on...




Sunday, July 31, 2016

False Hope

Just returned from an author's event.  You know the type - somebody organizes the event by getting a bunch of author's together to hawk their book(s) and allows them to meet/greet the public. It's just like a book signing, except in a larger scale.

There is a lot of work getting prepared for one of these. It isn't just a matter of slapping the book on the table, sitting back and raking in the do-re-mi as buyer after buyer throws cash in your face.

Okay, I do stand corrected. There was one gentleman who came to the affair, had a whole table to himself - an eight-foot-long table.  He had ONE book title, three copies spread out in a small arc in the middle of the table.  He sat back in his chair, feet up on the table, and rested for the remainder of the event. At the end, he picked up his 3 books, put them in a satchel and left. Done.

Others, like me, put up a display with books tastefully displayed, colorful announcements, handy business cards, and 'gimmicks' to draw the attendees to the table.  I normally use candy but am thinking of something else... maybe I'll discuss that further on.

Here's a picture of one of my events just a few weeks ago at the Findlay Author's Fair.


You can't see them, but there are about 100 small LED lights under the white cloth.  I used battery operated ones, not knowing if there would be an electrical outlet handy.  Do you see the white-on-white conduit against the wall?  Yes, I would have been the only one with electricity in the room.  Since then, I take along the electric LED lights that can change to any color of my choice, and/or rotate colors and/or flash, too.  No electricity most of the time, but they don't weigh that much.

As stated, the Findlay event was almost a month ago and there have been two other events since. 

The attendees come through, browse the books, talk and talk and really seem intrigued and very interested in the books.  You'd be amazed how many "gush" about how they just love a good Amish story to read.  Uh, but no purchases.  No, but they do ask if it is available online. They want to purchase the electronic version.

Of course, it is online!  Well, DOH!!  No, I don't say it that way to their faces but smile and give them the link(s) to the book(s) for them to check out at a later date.

Okay, not a book purchase at the show, but a potential purchase via Amazon or elsewhere online. It doesn't matter, it's called royalty and it all counts.  I'll take electronic purchases.

I keep checking my online stats for my books - both those I published and those of my publishers. I'm a hybrid author, having some books via several different publishers and some books I have self-published on Kindle/Create Space and at Smashwords.

Need I say?  Yes, the numbers continue to plummet into the abyss.  No online purchases.

Ah-ha!!  Call it the lightbulb going on above my head... OR getting hit by lightning.

It is a ruse by the potential customer.  By stating they want it online, they're not caught in the dilemma of telling me no to my face.  They can give me false hope of a sale and continue on their merry way without feeling terrible.  Maybe they will buy a copy online, but more likely, they won't.

I'm open to suggestions of how to get an event attendee to commit to a purchase.  I've offered beautiful metal bookmarks,  I even had some crocheted bookmarks.  I've offered buy one, get another one at half price. And, I attempted to lure them with candy. Oh, yeah, and I smile a lot.

About the candy.  Someone suggested gum cigars, similar to those the proud dads buy at the birth of a new baby.  They can be purchased, specialized with events or other words to denote, let's say, a book.  Of course, one could buy specially marked M & M candies.  

What else could be given away?  My friend offered a free book drawing. She would give away a copy of her latest book to one of the attendees.  She got four people to sign up.  Not what would I call a real good return on the investment since she didn't sell any copies, either.

Short of knocking the attendee to the floor, ripping the purse open or pulling the wallet from the hip pocket and digging out the money for the book ... any suggestions to help with sales?

My Amazon ratings continue to plummet.

False hope sucks.

Until next I ramble on...